Daring to be Different
Burkentine Builders featured in Modern Home Builder Magazine
By: Kat Zeman, Modern Home Builder Magazine
Burkentine Builders challenges the status quo with its designs and creative use of technology
To coincide with its 30th anniversary, Burkentine Builders is rolling out its new Farmhouse series and introducing an ultramodern way of using technology for viewing model homes.
Mike Burkentine, co-owner and vice president of sales and business development for the Pennsylvania and Northern Maryland-based company, says that his “digital model home” will be the first of its kind.
“You will be greeted by a salesperson who is not physically present at the home,” he says. “It’s a live interaction through digital technology.”
How does it work? After a potential homebuyer rings the doorbell, he or she is then greeted by a live person through a speaker and the door is unlocked. Once inside, the client is given instruction on where to go to speak one-on-one with a live representative through a digital screen.
“I don’t have to have someone sitting at the home 24-7,” Burkentine says. “But homebuyers can still have their questions answered by a live human being – just digitally. In our modern-day, one-click Amazon.com culture, we want what we want when we want it. I wanted to bring that same cultural ideology to new home sales.” Read more >